![]() You can create the greatest ad the world has ever seen-the kind that makes eyes bleed and wallets open-but it won't make a lick of difference if you're bidding on the wrong terms for your audience. ![]() Use Google Trends to refine your keyword research #Google trends interest over time how toIt's time to put this tool to the test and show you how to use Google Trends to revamp your search ads. If I'm 5' 5" and surrounded only by my shorter friends, I may be the tallest person in the room, but that doesn't make me "tall." Since there is always going to be one peak volume of 100 in every data set, you need to take that with a grain of salt. If history is our guide, search popularity is about to shoot up drastically in the coming week leading up to opening day.Searches for "mn state fair" are incredibly seasonal, and.If I change the date range to include the past 5 years, you'll see the difference clear as day. While you may think, "Wow, interest in the State Fair is at an all-time high right now," you'd again be wrong. How to correctly interpret Google Trends data According to the Google Ads Keyword Planner, that term gets an average monthly volume of 49,500 searches. Keep in mind, though, that this doesn't mean "mn state fair" is getting only 100 searches. Sure enough, when I type in "mn state fair" and look at data from the past 12 months, it shows it's at peak interest now. But, let's see what the numbers have to say. Since the State Fair couldn’t take place last year, interest in the event should be sky-high. I know, that's confusing, so let's try to clear it up with an example.Īs I write this, the Great Minnesota Get-Together is only one week away. It means that was the day your term reached peak popularity. A value of 100 does not mean there were 100 searches for your term that day. Rather, the numbers Google Trends displays are representative of the search interest relative to the highest point on the chart for a given time and region. There are plenty of people out there-smart, educated marketers included-that believe the data presented to them is reflective of actual search volume. Unfortunately, Google Trends is one of the most widely misunderstood tools on the internet. Google Trends also provides you with real-time trending queries, comprehensive demographic insights, and related queries and topics for your term. ![]() Google Trends is a powerful tool that-in their own words-lets you "explore what the world is searching." Essentially, it shows you the relative popularity of the terms and news people are searching for in Google and allows you to view whether a particular term is trending up, down, or hopelessly flatlined. If you fancy yourself to be a "Trends Wizard" then-by all means-skip ahead to the next section.įor the rest of us, let's look at what Google Trends is, what it isn't, and how to properly interpret all those colorful charts, graphs, and numbers. In this guide, we'll cover five ways in which Trends can help you make the most of your Google ads.īefore we get too far into the weeds, though, let's take a quick step back and make sure those that are newer to the tool can follow along. What a lot of digital marketers don't realize, though, is that Google Trends is an underrated tool for optimizing your search ads. You can even use Trends to settle disputes or engage in frivolous game-show-like competitions with your idiot friends. You can use it to discover a burgeoning topic for a 2,000-word blog post or 10-second TikTok video. You can use Google Trends to supplement your keyword research and help inform your SEO strategies. In fact, a quick search reveals just a handful of the many uses for this seemingly jack-of-all-trades tool. It's kind of fascinating to see the level of metrics in here like the breakdown of popularity for each of these titles per country, or even what the top searches were for each one.Like a sea of people swarming past food stalls and livestock barns at an unnervingly crowded state fair, there is simply no shortage of information out there on Google Trends. CSGO and Valo are higher, with the latter leading ahead of the other titles by a mile. I was surprised again to see games like R6S or Apex that seem so popular to be lower on the interest meter. I then began to add other titles that compete with OW in one way or another in the FPS market. Obviously this isn't exactly representative of true interest, as it looks for searches only but it was still an interesting find. I was surprised to notice the level of interest in the past year has remained just about the same. Was having a discussion on Twitter with someone related to Google Trends, that got me curious enough to check what the Global search trends look like for Overwatch, as it slowly heads towards OW2. ![]()
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